1 Charles Franklin Palm, The Middle Classes: Then and Now (New York: Macmillan,
1936), 3.
2 Robert C. Binkeley, ‘‘A Nation of Realtors,’’ New Republic, 9 October 1929.
3 Joseph P. Day, ‘‘Unification of Thought and Purpose,’’ National Real Estate Journal 1,
no. 3 (15 May 1910), 116.
4 The term ‘‘professional project’’ is borrowed from the sociologist Magali S. Larson,
The Rise of Professionalism: A Sociological Analysis (Berkeley: University of California
Press, 1977).
5 Robert Wiebe, Search for Order, 1877–1920 (New York: Hill and Wang, 1967), esp.
chap. 5.
6 Daniel Rodgers, ‘‘In Search of Progressivism,’’ Reviews in American History 10, no. 4
(December 1982): 123.
7 Quotes are from Jan Cohn, Creating America: George Horace Lorimer and the Saturday
Evening Post (Pittsburgh: University of Pittsburgh Press, 1989), 6.
8 Edward Mott Woolley, ‘‘Inner Secrets of a Real Estate Broker’s Rise,’’ Saturday
Evening Post, 4 May 1912.
9 Woolley, ‘‘Inner Secrets’’; Tom P. Morgan, ‘‘The Talented Bilfinger,’’ Harper’s New
Monthly Magazine 84, no. 502 (March 1892): 649.
10 Woolley, ‘‘Inner Secrets.’’
11 Ibid.
12 Margo A. Conk, History of Occupational Statistics (Ann Arbor, Mich.: umi Research
Press, 1983).
13 Michael Kimmel, Manhood in America: A Cultural History (New York: Free Press,
14 Works dealing with the ‘‘demand side’’ of American housing include Gwendolyn
Wright, Building the Dream: A Social History of Housing in America (New York: Pan-
theon, 1981); Cli√ord E. Clark, The American Family Home, 1800–1960 (Chapel Hill:
University of North Carolina Press, 1986); and Margaret S. Marsh, Suburban Lives
(New Brunswick, N.J.: Rutgers University Press, 1990).
15 See Catherine Beecher and Harriet Beecher Stowe, The American Woman’s Home, or
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