Transliterations of Hindi into the Roman alphabet are nearly all drawn from ad-
vertising copy or use those conventions. The following key features symbols used
to represent speech, sound, and gesture in the conversational excerpts featured
throughout the book.
Symbol Meaning Example
[ ] Overlap Jack: [Well]
Jane: [Or is it]
bold Emphasis Jack: Transcreated
= Latching Jack: by the=
Jane: =label company
(2.2) Pause in seconds and tenths
? Raising intonation Jane: It’s so happy, right?
, Slight pause Jane: what the song is singing about, and
“ Quoted speech Jack: “It really worked!”
! Strong emotion Jack: Oh!
(( )) Some action ((laughter))
(↑) Uptick in prosody George: my English- speaking brain (↑)
( ) Contextual information Esther: (to Paul) Why don’t you go ﬁrst?