INDEX
Page numbers in italics indicate figures.
aapis. See Asian American and Pacific
Islanders
Abu-Lughod, Lila, 24–25
accents in advertisements, 138–40, 141–
42, 194, 214, 218, 220
Ad Asia (ad agency), 58
Ad Council, 242–43
Admerasia (ad agency), 57–58, 61–62, 66,
70–71
advertising, general, 5, 99, 210, 212, 216–
18, 220, 259; Asian immigration and,
42–55; branding/diversity approaches,
94, 98–99, 255, 258–59; casting, 202–6,
256; creatives in, 87–88; impact of
2008 financial crisis, 81–82; in 1940s/
World War II, 48–49; in 1950s, 49–50;
in 1960s–1990s, 50–55; role of, 3; sex
appeal in, 53; shifts in, 2–3, 42; skill sets
for, 151–52; in 2000s, 80–85. See also
multicultural advertising
Advertising Age (magazine), 72
Advertising Education Foundation, 239,
256
AdWeek (newspaper), 57, 58, 72
affect: creative, 92, 94, 96, 120, 146, 149,
195; economies of, 284n3; vs. emotion,
149; intercultural, 149–50, 154, 173–88,
174, 180, 189; labor, 17, 94, 149–50
affirmative action, 53
African Americans: as consumer segment,
50, 54, 55, 56–57; representations of, 44;
use of term, 10
Age of Lasker, 43
Ahluwalia, Waris, 267
Ahmed, Sara, 17, 18, 247–48, 253
Alien Land Law, California (1913), 47
Alligood, Douglass, 15, 16, 22, 54–55, 260
Alsultany, Evelyn, 19, 28, 252–53
American Association of Advertising
Agencies, 256
am New York (magazine), 215–16
Anderson, Ben, 12, 150
A Partnership (ad agency), 58, 61
Asian American advertising agencies:
ad ratings, 224–29; casting, 206–22,
247–49, 256; census data, use of, 71–80,
83–85, 150, 152, 157, 255; consumer in-
sights, 103, 110, 162–64, 167, 173; cre-
ating expertise, 167–73, 188–89; emer-
gence of, 57–65; expertise for, 22, 50,
61–62, 67, 74, 84, 105, 148–56, 158–60,
163–67, 186–87, 189, 232, 254–55; inter-
cultural affect in, 112, 173–88, 189; mar-
keting strategies, 21–22, 55, 73; place-
based ads, 78–79, 232–34; production of
assemblages, 193–222; public relations
in, 221–22, 237–47; “selling it in” pro-
cess, 156–67. See also multicultural ad-
vertising; transcreation; specific agencies
Asian American Advertising Federation
(3af), 58–59, 64, 86, 239, 256–57; mar-
keting summit, 155, 217–18, 256
Asian American and Pacific Islanders
(aapis), 83
Previous Page Next Page