I N D E X
Accent Health Network, 205–9, 211
Ackerman, Charles, 240, 241, 244, 247
Act Up: activist art after, 237
Activism, site-specific television and
political and social, 12–13, 254 n.7,
256 nn.28, 29. See also Rio Videowall;
Together We Can Defeat Capitalism
(twcdc)
Admiral, 271 n.73
Adspeak, 96
Advertising: department store influence
on broadcast tv, 67; desensitization
and clutter, 99; didactic modes of ad-
dress in, 96, 270 n.60; infomercials,
67; in-store tv early failure and, 65,
266 n.5; location-based ideas about
audience receptivity to, 98–99, 109–10;
models for tv in nondomestic space,
95; music as medium for, 189; point-
of-purchase; point-of-purchase educa-
tional, 150–51, 173–74, 178. See Retail
merchandising: point-of-purchase
advertising and
Advertising Age, 17, 89, 105, 106, 273 n.11
Airport Network, 12; backlash against,
109–10; branding strategies of, 103–4;
versus coin-operated tv, 137; criticisms
of, 109–11; name change of, 272 n.8;
Nielsen ratings of, 106; as place-based
media, 24; serialized environment and,
197; sponsors and, 98, 99–100, 101
Allied Stores, 268 n.26
Ang, Ien, 105
Anthropology, visual, 21
Anti-institutional operations. See Activ-
ism: art and
Architecture: characteristics of commer-
cial, 74; criticism of commercial, 5
irrational shopper versus rational, 79;
longing and motivation theories in, 65,
66; retail design and mobility, 74–76,
87, 92, 269 n.40, 280 n.26; RioVideowall
and, 244, 246, 248–49; shoppertain-
ment and, 164, 165; tv compared to, 5,
87; tv incorporated into, 14–15, 133–37
Arquitectonica, 240
Art: public, 230, 250–51. See also Rio
Videowall; Together We Can Defeat
Capitalism (twcdc)
Audience: captive, 100, 106–7, 112; char-
acteristics of out-of-home, 98–101;
Chinese-speaking, 150; as commodity
and marketing theory, 24, 96, 106–
7; commodity value of out-of-home,
99–100; geographic models for demo-
graphics of, 102; home tv, 98–99; ideal
collective, 98; identity and location;
identity and tv placement, 147–53, 182,
190; measurement and mobility, 105–
6; not targeted by place-based media
industry, 274 n.27; outdoor media in-
fluence on tv, 99; place-based media
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