1. Joos, “She’s Bubblicious.”
2. La Ferla, “An Eye for Detail, and Plenty of Pop.”
3. Quoted in Gortan, “Fashion Blogs Making Little Miss a Hit.”
4. Strugatz, “To Pay or Not to Pay: A Closer Look at the Business of Blogging.”
5. Rosman, “Super ‘Selfies.’ ”
6. Apatoff, “Want Your Valentine’s Gift to Top Beyoncé’s?”
7. S. Lau, “About.”
8. “Wendy Nguyen.” As with many children of garment workers, Nguyen helped
her parents with their work at home. Her job was to “flip collars and pockets.”
9. W. Nguyen, “Spring Romance.”
10. Entwistle, The Fashioned Body, 4.
11. In this book, I use fashion industry as an umbrella term encompassing a broad
range of designers, retailers, marketers, advertisers, journalists, and textile and
apparel manufacturers, as well as their go- betweens who work to produce, pro-
mote, and sell clothes.
12. Bourdieu, “The Sociologist in Question,” 27.
13. Bourdieu, Distinction, 6.
14. Aﬃliate links are hyperlinks that have an additional function. When a viewer
clicks on aﬃliate links, the links take them to another website as well as place
“cookies,” or small files of data specific to a par ticular retailer, on the viewer’s
computer. If the viewer then buys any item from that retailer’s site, the blogger
earns a cut— typically a 4–8 percent commission. Superbloggers who attract