Note: When discussed as individuals, designers are alphabetized under their last
names (Jacobs, Mark). Brands are alphabetized under the brand name (Michael Kors).
Italic page numbers refer to figures.
Index
Aarseth, Espen, 90
Abercrombie and Fitch, 20
Adam, Barbara, 125–26
Addis Ababa, 71
Adichie, Chimamanda Ngozi, 142
advertising, 24, 112–13, 181, 201n11,
209n17, 212n19, 212n28; blogger
income from, 17, 22; on blogs, 31,
90–91, 185; courting Asian consumers,
53–54; courting gay male consumers,
155; reality advertising, 55–58, 116;
use of blogger labor in, 1, 5, 41–44, 54,
86, 116–17, 123, 126, 158–61, 179–80,
184. See also brand storytelling;
Google: AdSense; individual brands
affiliate links, 6, 17, 25, 86–88, 90–91,
98, 201n14, 209n17
Africa, 71–2, 121
African American fashion blogs, 23–24,
107
African Americans, 19, 23–24, 28,
32, 107, 210n57. See also Black
communities
Agence France- Presse, 44
agency, 8, 36–37, 115, 119, 160, 182
Ah Sin, 74
Aldridge, Jane, 84, 85. See also Sea of
Shoes
All the Pretty Birds, 23
Alt, Emmanuelle, 77
Amazon . com, 55
Amerasia, 27
American Medical Association, 169
America’s Next Top Model, 164, 208n96
Andrejevic, Mark, 25
Ann Taylor Loft, 56
Anya Hindmarch, 99
aol,
11
Appadurai, Arjun, 176–77
Appelbaum, Richard, 30, 33
Previous Page Next Page