INDEX
Note: Italicized numbers indicate a figure; n indicates an endnote
Abakuá, 86, 197n44
advertising: adaptations of U.S. strate-
gies to Cuban, 35, 48; Association of
Cuban Advertisers, 99, 145, 191n56;
as a tool for developing socialist
consciousness in Cuba, 171, 218n51;
attempts to control in pre- Castro
Cuba, 30, 33, 34, 37, 77, 114, 183n8; in
Castro’s Cuba, 156, 165 66, 215n6,
215 16n11, 218n51; and the categori-
zation of audiences, 62 63, 65, 68,
99, 145, 193n82; and censorship, 38,
88 90, 111, 186n61; and the consol-
idation of Cuban preeminence in
Latin American broadcasting, 35, 38,
47 48, 169; Cuban and U.S. affilia-
tions, 35, 37 38, 58 59, 103; Cuban
expertise in, 35, 37 38, 47 48, 169;
on Cuban radio, 27, 28, 76, 183n8; on
Cuban television, 62 63, 68, 88, 89,
90; economic downturn as an impe-
tus for, 28; the financial necessity of
to sustain broadcasting, 28, 35, 71, 76,
211n36; and freedom of expression,
89, 90; the influence of advertisers
on programming, 19, 77, 88, 134,
156; the influence of U.S. strategies
on Cuban, 35, 40; the initial legal
prohibition of from Cuban radio, 23,
26, 27; legal stipulations regarding
radio, 23, 26 27, 30, 33 34, 37, 42; the
opposition of advertisers to govern-
ment intervention, 88, 89, 90, 111, 114;
surveys of the Cuban broadcast au-
dience, 18 19, 68, 76, 80, 99, 191n56,
198n66; versus propaganda, 171. See
also television sponsors
Afro- Cubans: African influences
on Cuba’s culture, 82, 86, 93 94,
199n79; African religious practices
among, 86, 93 94; biases against
among some Cubans, 86, 96, 214n75;
censorship of the public dance and
music of as immoral, 92, 94, 199n77;
the cultural importance of in Castro’s
Cuba, 138 39, 191n7; the folklore of,
86; the musical rhythms associated
with, 29, 82, 85, 93, 199n79; organiza-
tional efforts to fight racial discrim-
ination, 43, 187n72; racial equality
for under Castro, 138 39, 159, 173;
and “racial time” in Cuba, 159 60;
the religious traditions of, 85; the
response to the vernacular culture
of among intellectuals, 93 94, 96;
televised cultural performances by,
86, 92, 93 94, 195n21, 197n48. See
also working class
Agrarian Reform, 131, 136 37, 140 41,
144, 157, 162
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