ILLUSTRATIONS
Map: Zones and selected neighborhoods
of greater São Paulo 18
Graph: Inflation Rates in São Paulo 63
Figures
1. View of the Avenida Paulista 31
2. View from the tenth story of an apartment
building in Jardim Paulista 31
3. View of older and more recent apartment buildings
in Pinheiros 34
4. View of Clarinha and José’s newly built home 34
5. Window display of a fourteen-inch tv with remote
control 60
6. Paulistana teen at JFK airport displaying her purchase
of a stereo system 120
7. Window display a few months before the Plano Real was
implemented 197
8. Window display a few months before the Plano Real was
implemented 197
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