Index
Abbate, Janet, 344–45
Aber, Cynthia S., 17
abortion, in Sanger’s film Birth Con-
trol, 271–79
Academy Awards, 62
Academy of Motion Picture Arts and
Sciences, Research Council, 288–
89
Adagio for Strings (Barber), 182
Adams, Damon, 374
Adams, Scott, 243
addiction, defined, 234–35
adrenoleukodystrophy, 182, 185–88
Advanced Research Projects Agency
(arpa), 345, 353; development of
arpanet, 345
advertising: content and visual anal-
ysis of mco advertisements, 118–
24; cultural trends in, 28–29, 93–
108; historical changes in, 110–
12; managed care billboard adver-
tising, 109–25; medicine and role
of, 8–9, 93–108; medicine man
imagery and legislative policy, 94–
97; nurses’ images in, 74; physi-
cians’ images in, 15–34, 215–33;
public attitudes toward, 99–101;
scopophilia theory and medication
advertising, 15–34; television as
hospital equipment in, 75–81, 83–
92
Advertising Age magazine, 105–6
affect, in physicians, 149–65. See
also empathy
African Americans: in nursing, 75;
service training films for, 295–97;
in television medical shows, 223–
24
A-H Robbins Corporation, 88
Airplane (film), 229
Alexander, Frank, 34
Alexander, Y., 36
Alpers, A., 17
Alpert, Joseph A., 152, 161, 165
Altman, Robert, 224
American Academy of Family Physi-
cians (aafp), 222, 233
American Association of Advertising
Agencies, 95
American Drug Association, medical
advertising and, 105
American Home magazine, 76
American Journal of Psychiatry:
advertisements in, 18–25, 35n.4;
debates over psychotropic drugs
in, 31
American Medical Association
(ama): hospital television systems
and, 83; Lundberg controversy
and, 6; organization of, 97–98;
political influence of, 217–18,
221–22, 230–33; public health
films and, 305–6; survey in physi-
cians’ Internet use, 380–85; televi-
sion advertising codes and, 93–
108
American Social Hygiene Associa-
tion, 286, 293
Americans with Disabilities Act
(ada), 59–60, 387–88
Anderson, David R., 237
Anderson, Ratcliffe Jr., 6
Anhalt, Lawrence, 273
‘‘An Honest Birth Control Film at
Last!’’, 279n.1
Animal House (film), 229
Annas, George, 230, 257
antibiotics, development of, 207
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