Index
Aalsmeer flower market, 13, 102–4, 128–
29; imported flowers in, 110–11; mid-
dlemen on, 109–12; transportation
infrastructure of, 79
abundant chain, 6, 13, 132–34, 161–62,
176–89, 227; barcode tracking data
use and, 178, 266nn15–18; communi-
cation technology in, 176–78; flower
sales in, 265n9, 265n11; inflexibility
of, 177, 184; knowledge of consumers
in, 177–78, 181, 266nn14–18; knowl-
edge of flowers in, 178–80; manage-
ment of risk in, 177, 180–83;
networks of relationships in, 177,
180–83, 189–90; upc systems in, 178,
182–83; vertical integration of, 184–
89, 267–68nn31–43; waste and
shrinkage in, 183. See also conve-
nience stores; supermarkets and mass
retail stores
advertising, 213–16, 221–23, 274n61
African Growth and Opportunity Act
(agoa), 67
Agricultural Plant Health Inspection
Service (aphis), 249n22
alstroemerias, 21, 58, 62, 248n11; growers
of, 65; new varieties of, 259–60n25;
U.S. consumption of, 257n5
‘Ambiance’ roses, 2
‘American Beauty’ roses, 246n55
American Floral Services (afs), 245–
46n49
Andean Trade Preferences Act, 67, 248–
49n20
anemones, 27, 39, 45
Appadurai, Arjun, 222
Asian lilies, 21, 149
Association of Specialty Cut Flower
Growers, 62, 248n9
associations. See trade organizations
asters, 65, 112
Astor, Mrs. Vincent (Brooke), 27
Australia, 67, 249n26
Bachman’s European Flower Markets,
265n9
barcode technology, 71, 178, 266nn15–18
barriers to global flower growing. See in-
novation and change
Bay Area Flower Promotion Council,
44
bells of Ireland, 211
Bestor, Theodore C., 10
big box stores. See supermarkets and
mass retail stores
‘Black Beauty’ roses, 2
black roses, 205
bleeding hearts, 246n53
Block, Fred, 105
Bloemenveiling Aalsmeer. See Aalsmeer
flower market
‘Blue Moon’ series carnations, 259–
60n25
Boden, Deirdre, 208, 211–13
Bolivia, 67
Boott, James, 22
botany, 18, 21
Botany of Desire, The (Pollan), 97
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