INDEX
Acari (record label), 243
‘‘Adeus, América’’ (samba), 157
Advertising, 23; modernity and, 215,
222–24; niche marketing and, 216,
229–34; professionalization and,
221–22; race and, 224–26. See also
Americanization
Advertising agencies, 217; program-
ming and, 17, 229–34; rise of, 216–
17. See also J. Walter Thompson;
McCann-Erickson
A estrela sobe (novel), 14
‘‘A jangada voltou só’’ (canção
praieira), 122
Alencar, César de, 186, 190–96, 208
Alencar, José de, 2–3
Almeida, Araci de, 56, 160–61, 200
Almirante (Henrique Foréis Domi-
ngues), 5, 24, 34, 37–39, 49, 106;
choro revival and, 161–62, 166–80;
programming divide and, 184–85;
as vocalist, 1–4, 236
Alô, alô Brasil (film), 5, 13
Alô, alô Carnaval (film), 14, 145
Alves, Ataúlfo, 66, 72, 85
Alves, Francisco, 49, 59, 118, 142;
death of, 200; dip and, 28, 30;
radio and, 57, 118; samba-exaltação
and, 72–75
Amado, Jorge, 99, 103, 110–11, 127
Amateur shows, 68, 113, 177, 185
Americanization, 17, 71, 129–33;
advertising and, 215, 218, 222, 234;
fear of, 69, 137–45, 148, 160
Andrade, Gilberto de, 38
Andrade, Mário de, 7, 16, 64, 101
Andrade, Oswald de, 7, 131–33
‘‘A Noite’’ (newspaper), 34–35
‘‘A preta do acarajé’’ (samba), 110
‘‘Aquarela do Brasil’’ (samba), 28,
70–77, 141, 239, 244
‘‘Asa branca’’ (toada), 113–14, 125
Auditorium programs, 17, 216; hos-
tility towards, 181–86; influence of,
207–12. See also Programa César
de Alencar
‘‘A voz do morro’’ (samba), 91
Azevedo, Waldir, 174, 177–78
Babo, Lamartine, 1–3, 45, 61, 69, 107;
radio and, 49; transnationalism
and, 129–35, 142, 158, 238, 242
Baiana: as cultural symbol, 60, 109–
10; Carmen Miranda as, 106–7,
146–49
Baiana, João da, 165–66, 168, 176
Baiano: as cultural identity, 98–100,
108–11, 115, 122–26, 238
‘‘Baião’’ (baião) 114, 119
Baião (musical genre), 98, 114–19,
124–26, 161
Banana da terra (film), 107, 145
Bandolim, Jacob de (Jacob Pick Bit-
tencourt), 174–78
Barata, Júlio, 31
Barbosa, Haroldo, 142, 157
Barcellos, Alcebíades, 47, 140
Barcellos, Manoel, 191
Barro, João de (Carlos Braga), 49,
107; transnationalism and, 136–37,
142, 158, 236
Barros, Raul de, 174–75, 177
Barroso, Ari, 14, 113, 151, 153, 196;
samba exaltação and, 67–78, 227
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