INDEX
Page numbers in italics refer to illustrations. “ahp” stands for Alfred Hitchcock Presents;
“ahh” stands for The Alfred Hitchcock Hour.
Academy of Motion Picture Arts and
Sciences (AmpAs), 141
Adams, Marjory, 117
Addiss, Justus, 216, 217
advertising: for ahp, 70, 207; body, 34;
culture, 31, 33, 43; for diets, 42 43; for
Lux soap, 78, 231n28
aestheticism, 98, 99, 103, 125
agency: creative, 96, 119, 142 145; female,
238n42; loss of, 178; nonhuman, 158;
surrogacy and, 146, 148, 156
alcoholism, 170, 239n64
Alfred Hitchcock Hour, The (ahh), 2, 30, 59;
broadcasters and sponsors, 73; director
credits, 215 218; “objectionable” clas-
sification, 192; show format, 86 87,
232n56. See also individual episode titles
Alfred Hitchcock Presents (ahp): awards, 75,
147; criticism, 74, 193 194, 230n18;
director credits, 215 218; dummies
and ventriloquist routines, 3, 158,
162 165; English undercurrents, 79,
82; Hitchcock as director, 8 9, 70, 71,
144, 146 147; host segments, 74 75,
78, 83 84, 94 95, 125, 145, 180; identity
games and doubling, 87 93, 89, 157,
180; mirror usage, 175 176, 178 181,
179; mom characters, 202 205; opening
sequence, 94, 95, 96; production team,
70 71, 71, 142 145; seasons, 1, 71, 73;
show format, 70, 82 83, 86, 160;
sponsors, 70, 72, 73, 78, 83, 86 87, 207.
See also casting; and individual episode
titles
Alfred Hitchcock’s Mystery Magazine, 6, 88,
228n3, 232n54, 233n62; Pat Hitchcock’s
role in, 71, 139
Allardice, James B. (Jimmie), 6, 35, 145,
187; photo of, 77; scriptwriting, 1,
25 26, 74, 76 77, 87, 93; speechwriting,
122 123, 212, 231n44, 236n15
Allen, Richard, 33 34
Alma Hitchcock: The Woman behind the Man
(O’Connell and Bouzereau), 139 141,
140
Alpert, Hollis, 75, 76, 120 121, 210; on
Hitchcock humor, 31 34, 160
“Ambition” (ahp), 145
“And So Died Riabouschinska” (ahp),
158
Argosy, 198
“arse-about-face” strategy, 37 39, 185
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