What hasn’t been written or said about globalization? In mid- October 2011
a title keyword search in the Library of Congress online catalogue generated
5,514 entries; a search in the Worldwide Political Science abstracts produced
16,801, Proquest Sociological abstracts gave 20,492, and a Summon search at
the University of Miami Richter Library produced 271,962 entries in book, ar-
ticle, and other formats. In such a forest of resources, why single out this book?
A ﬁrst answer is that if you want to know about and understand Latin Amer-
ica’s place in what Hannerz (1989) called the global ecumene,1 García Canclini
is the best starting point; no one, as far as I know, has dwelled on the im-
pact of globalization on the relations between Latin America, Europe, and the
United States or among Latin American countries in such a consistent manner.
His insights extend to regional thinking in general, that is, to the integration
1. The totality of the inhabited world characterized by “persistent cultural interaction and
exchange” (Hannerz 1989: 66).