402 Index
Banks (continued)
borderlands 15, 59, 329; Mexican de-
velopment agencies and, 206–10;
World Bank, 51
Bartlett, John Russell, 84–87, 93–105
Bartlett-Conde Agreement (1851), 84,
87–89
Bermúdez, Antonio, 54, 198–202, 211, 310
Bermúdez, Jamie, 203, 311–13
Black market economy. See Criminal
economy; Underground economy
Books: as consumer goods, 101, 105; as re-
gional guides, 172, 179
Border: asymmetries of, 3, 30; as barrier
and bridge, 8, 50–51, 64, 327; as bu√er
zone, 3; consumers’, 114; as dividing
line, 52–53; as empty zone, 3, 10, 63; as
fictitious, 333–351; as legal aspiration,
334–35; as modern, 31; national forma-
tion and, 3; as opportune space, 63; as
safety valve, 31; trade and, 3; as zone of
contact, 3; nationalist anxieties about,
310–15; as permeable, 51, 68–69; pur-
poses of, 3, 8, 31, 68. See also U.S.-
Mexico boundary line
Border Aid Program (1982), 57
Border blaster, 48–49, 347, 353 n. 12
Border Industrialization Program (1965),
55–56, 197, 203
Boycotts, 7, 35, 150, 218–19, 228, 234, 236;
consumer protest and, 16, 35–36
Bracero Program (1942–1964), 51, 203
Branding, 17–18, 21, 23, 28, 69; of Mexican
border towns as ‘‘Mexican,’’ 120–21
Breweries: Aztec Brewery, 37, 81; Mexicali
Brewery, 126, 342; Mexican, 341–42
Bricolage, borderland practices of, 27, 34,
61–62, 70 n. 1, 225–26, 276, 280–82,
287–288, 291–93, 296, 299–319, 330,
340, 353 n. 9. See also Felix Padilla
Brothels. See Prostitution; Vice industry
Brownsville, Texas, 200
Cahuilla Indians, 182–84
Calderón–Salas Porras Consortium, 151–
57, 165 n. 36
Calexico, California, 113, 125
California, 22, 29, 36, 96, 110 n. 36, 117,
125–26, 128, 186–88, 258; Landmarks
Club, 185; Southern, 21–22, 119, 168–92
Cancún, Quintana Roo, 206–10
Capitalism: economic policies and, 11–13,
22–24, 29–30, 36, 155, 168; Great De-
pression and, 34–35, 49, 52; interna-
tional development and, 51–53;
markets and, 9–10, 26; social relations
and, 65–69, 222–23, 236. See also Con-
sumer democracy; Managerial capital-
ism; Millennial capitalism
Catalina Island, California, 177–181
Catalina Island Tuna Club, 179–181
Celebrities, 35, 128, 149, 158; lifestyles of,
176–77, 188–89. See also Jorge Vergara
Cerrajeros, Los [flea market], Ciudad
Juárez, 316–17
Chihuahua, Mexico, 9, 27–28, 102, 110 n.
36, 143–48, 152–54, 156–57, 163, 165 n.
36, 258, 264
Children, 56, 81
Chinatown, 127
Chinese Exclusion Era in the United
States (1882–1942), 65, 337
Chumash Indians, 248–49
Cine El Azteca, Ciudad Chihuahua,
153–54
Cinematic cultures, 143–61
Ciudad Chihuahua, Chihuahua, 27–28,
152–54
Ciudad Juárez, Chihuahua, 11, 19, 26, 32–
33, 96, 147–48, 200–2, 274, 298–319,
333–34. See also Theaters
Civilization: border and, 335–36, 339, 345;
commercialized leisure and, 156, 183–
84; consumer goods and, 101, 104, 236,
259–60; domesticity and, 90–92, 98
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