Primary Materials
Adams, Henry Foster.
Advertising and Its Mental Laws.
New York: Macmillan, 1916.
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The Harper American Literature,
edited by
Donald McQuade et al. New York: Harper and Row, 1987.
Alden, James.
Careers in Advertising.
New York: Macmillan, 1932.
Alger, Horatio.
Ragged Dick: Or, Street Life in New York
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"Ragged Dick" and
"Struggling Upward,"
edited by Carl Bode. New York: Penguin, 1985.
Barnum, P.
T. The Humbugs of the World.
New York: Carleton, 1866.
--. Struggles and Triumphs, or Forty Years' Recollections of P. T Barnum.
Courier Co., 1875.
Barton, Bruce.
The Man Nobody Knows.
1922. Reprint, Indianapolis, Ind.: Bobbs-
Merrill, 1980.
Beaton, Cecil.
Cecil Beaton's Scrapbook.
London: B.
Batsford, 1937.
--. The Glass of Fashion.
Garden City, N.Y.: Doubleday, 1954.
Beecher, Catherine, with Harrier Beecher Stowe.
American Women's Home.
New York:
]. B. Ford and Co., 1869.
Bishop, W H. "Story-Paper Literature."
Atlantic Monthly
44 (September 1879).
Bok, Edward.
The Americanization of Edward Bok: The Autobiography of a Dutch Boy
Fifty Years After.
New York: Scribner's, 1921.
Bourne, Randolph.
History of a Literary Radical: And Other Essays.
Edited by Van Wyck
Brooks. New York: B.
Huebsch, 1920.
Breton, Andre.
Translated by Richard Howard. New York: Grove, 1960.
--. Manifeste du Surrealisme.
1924. In
The Autobiography of Surrealism,
edited by
Marcel Jean. New York: Viking, 1980.
Calkins, Earnest Elmo.
Business the Civilizer.
Boston: Little, Brown and Co., 1928.
Carnegie, Dale.
How to Win Friends and Influence People.
New York: Simon and
Schuster, 1937.
Carrington, Leonora. "The Debutante." In
The House of Fear: Notes from Down Below.
New York: E. P. Dutton, 1988.
Chase, Stuart, with the Labor Bureau.
The Tragedy of Waste.
New York: Macmillan, 1925.
Confessions of a Copywriter, bya Widely-Known New York Advertising Man Who Chooses
to Conceal His Identity in Order to Give Unhampered Play to His Pen.
Dartnell Corp., 1930. Originally published as a serial in the Dartnell magazine
Printed Salesmanship
Davis, Katherine B.
Factors in the Sex Life of Twenty-two Hundred Women.
New York:
Harper Bros., 1929.
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