Index
Acker, Kathy, 171
Adams, Henry, 202 n.35
Ad and the Ego, The,
197 n.12
Advertising: the carnivalesque and, 24;
elitism and, 36, 38-39, 41, 44,186-187;
"expertise" and, 24; fascism and, 198
n.29; fiction and, 2, 13-15, 18-21, 58,
u8; gendered copy, 54-55, 82, 94-98,
I02; Hollywood and, 36, 38, 40-42;
irony and, 26, 82, 94, I02-I04, 196
n.9, 197 n.12, 198 n.26; mannequins,
I06-I07; nationalism and, 5, 28-29,
34, 195 n·4, 198 n.29; nationalizing
and, 195 n.4; profit and, 12, 17, 26-27,
30-35, 44-45, 73; reflexive narrative
and, 26; rise of, 22-23, 2II n.29; theo-
ries of subjectivity and, 80, 82,
III,
125,
134,186,188-189,205 n.8; uplift and,
I?, 27-30, 32, 33-34, 36, 39, 62
Advertising Women of New York, 83, 89
Adwomen, 18, 80-104, 187, 206 n.18, 207
nn. 23, 26, 208 n.37, 213 n.38; con-
sumers and, 84, 87; feminism and, 81-
82,84,91-93,207 nn. 28, 33; irony
and, 82, 94, I02-I04; as representative
consumers, 87-91; sexist ad copy and,
93, % 208 n·39
Agar, Eileen, 175
Althusser, Louis, 128, 189, 192 n.22
American Association of Advertising
Agencies, 23, 34, 187, 203 n·38
Anti-intellectualism, 58, 72, 201 n.29,
202 n.30
Apter, Emily, 98, 208 n.49, 209 n.9
"Art": gendering of, 32, 162-163; skepti-
cism about, 52, 58-59, 202 n.33
Babbitt,
17-18, 46-48, 52, 57-58,70-79,
188; anticonformity in, 73, 77-78;
class in, 48, 59, 72, 77-78; Jews in, 72,
74,205 n.66; nature in, 75-76; radi-
calism in, 72-74, 205 n.66; Romanti-
cism and, 75-76.
See also
Lewis,
Sinclair
Barnum, P.
T.,
3,
22,
24-25, 43, u9
Barthes, Roland:
The Fashion System,
52-
53
Barton, Bruce, 30; biography, 51-52;
Frances King and, 68-69;
The Man
Nobody Knows,
17-18, 46-63, 202
n.34; and model for "Barnham
Dunn," 69; and model for "Roos Mar-
tin," 68
Bataille, Georges, 143, 163, 171, I? 4, 180
Bates, Charles Austin, 35
Baudrillard, Jean, 145, 191 n.2, 19411.46
Beale, Marjorie, 24
Beckett, Helen Brown, 89-90, 202 n.33
Bederman, Gail, 49
Beecher, Catherine, 29, 197 n.17
Bellmer, Hans, 174
Benson, Susan Porter, I09
Berger, John, 156
Berlant, Lauren,
III
-1I2, II5
Bhabha, Homi, 26
Bow, Clara, 156-157, 213 n.45,
221
nn. 31,
32
Bowlby, Rachel, 15, I06, 120, 204 n.56,
222 n.45
Brennan, Teresa, 2II n.25
Breton, Andre, 144, 173, 174, 176, 223
n.62
Bufiuel, Luis, 174
243
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