INDEX
Page numbers followed by f denote illustrations.
abaya, 16–17, 178, 191, 236; designer, 17,
276–77, 278f, 298
Abercrombie & Fitch, 214
Abu Dhabi, 82
Acas (arbitration service), 202, 205, 220,
231, 232, 233, 234
advertising: blogs and, 250–51, 298–99,
309; inability of clients to control
images in, 143; Muslim lifestyle maga-
zines and, 117–18, 133, 141, 143, 155–
56, 298–99; queer consumer culture
and, 118, 298; television, 82; tesettür
and, 84–85, 86–87. See also branding;
marketing
aesthetic labor: defined, 213; of models,
138; of retail staff, 213–15, 217, 222–23,
228–29, 236
Afghanistan, 42, 46–47
African American Muslims: cultural capi-
tal of, 300; demographics of, 41–42;
ethnic fragmentation of, 129; hijabi
fashion of (turbans), 48, 123f, 125,
145–46, 145f, 192; historically black
forms of the faith, 41–42; and iden-
tity as Muslim, 54–55; isna and, 51;
misattribution of identity of, 196–97;
Warith Deen Mohammed annual con-
ference of, 51, 129
African Americans, 116, 197
Afshar, Haleh, 169
agency, 19, 166
agency of women: Islamist dress codes
and, 50; and Muslim habitus, 18–19;
neoliberalism and, 18; veil wearing
and, 18, 62, 167–71
Ahmad, Fauzia, 44
Ahmed, Leila, 48, 56, 166, 302
Ahmed, Sughra, 53, 54, 58–59
Aker (tesettür company), 70, 78–80, 88,
92–93, 101, 108
Akou, Heather, 191–93, 266
akp (Justice and Development Party)
government of Turkey, 70, 73–75, 76,
81–82, 89, 105, 107–8; tesettür worn
by elite of, 70, 86–87, 107, 254
Âlâ magazine, color plate 6; advertising
and, 102, 103, 155, 155–57, 156f; and
brands, 155–57, 156f; circulation and
readership of, 114, 154; Sarah Elenany
in, 280, 280f; employment provided
by, 154–55; fashion and style, 152–54,
156, 157–59, 162; founding of, 152, 153f;
secular hostility to, 152, 154; social
media and, 92, 154, 157, 158, 158f,
color plate 9
Alef magazine, 114, color plate 6; adver-
tising and, 133, 141, 143; calling in
product, 133; and fashion as source of
greatest controversy, 141; founding
and readership of, 116, 120–22, 133,
141; local dress habits and garments
chosen for, 141, 142f; and luxury mar-
ket, 121–22, 122f, 133, 141, 143, 162;
and social change, 133
Previous Page Next Page