1 . i n t r o d u c t i o n
1. Miller, “Consumption as the Vanguard of History.”
2. Adorno, Minima Moralia, 52.
3. Crapanzano, Serving the Word.
4. One sign of my continuing ambivalence about my PhD in anthropology is that
I dream at least three times a week that I have not ﬁnished my degree: I need to write
one more paper, get a new id card, take another class. As much as I love the writing
tradition in anthropology that has opened windows onto a world of worlds, I also still
chafe against the unwritten rules that privilege some voices more than others, some
scholars more than others, some projects more than others. As much as I yearned to
ﬁnd myself someday a denizen of the ivory tower (growing up in the shadow of Yale
University, how could it be otherwise?), now that I am lodged there, I admit I often
5. Elizabeth Chin, Purchasing Power.
6. Beavan, No Impact Man; Bongiorni, A Year without “Made in China”; Levine, Not Buying
It; Carlomagno, Give It Up!
7. “Developing Countries See Sharp Rise in Meat Consumption.”
8. Benjamin, Illuminations.
9. Benjamin, Illuminations.
10. Packard, The Hidden Persuaders.
11. Fiske, Reading the Popular and Power Plays, Power Works; Hebdige, Subculture.
12. Abu- Lughod, “The Romance of Resistance.”
13. Rand, Barbie’s Queer Accessories.
14. O’Dougherty, Consumption Intensiﬁed.