Index
addiction to Hello Kitty, 154, 155, 220
advertising. See marketing
affect aliens, 164, 165
affective labor, 61, 70, 82 83, 162
African Americans, marketing to, 124
Ah Map. See Fan Man- yee
Ahmed, Sara, 20, 164
Akiyama, Leika, 233, 243 46, 250
Allison, Anne, 11, 37, 62, 252, 253
All Things Kawaii (website), 124
Alsworth, Sarah, 113 14
amae. See dependency
ambiguity, 36 37, 48, 50, 57, 192,
227 29, 266
Americanization, 13
Angry Little Girls, 123
anime, 7, 258, 262 63
Anime News (magazine), 262 63
anniversary celebrations: fiftieth,
252 53; narratives, 80 82; Sanrio
strategies, 233 38; thirtieth, 233 34;
thirty- fifth, 47, 76 80, 82, 85, 100,
233, 236 37, 238, 252
Anpanman, 263
anthropometry, 288n47
Aoki Misako, 258
Appadurai, Arjun, 12
Arden, Elizabeth, 33
Armstrong, Robert Plant, 19 20
art and aesthetics: edginess in, 109,
230 31, 235 37, 249; Hello Kitty
as artisanal product, 40, 87 92,
248–49; kitsch and, 231 32, 249 50;
patronage by Sanrio, 233 38, 249,
266 67; play and, 231 32, 235 37,
249 50; self-censorship in, 240;
sentimentality in, 230 32, 243 44,
249 50
Artemis Records, 96
Asian American counterculture, 125 26
Asian American women: consumer-
ism of, 138 39; critiques by, 170 72;
identity of, 9, 170 71; marketing to,
122 24; sex workers, 225 27, 227;
stereotyping of, 171 74, 176 77, 181,
226, 228
Asians and Friends, 215
AsianWhite.Org (website), 172
Asian women: consumerism of, 138 39;
stereotyping of, 168, 171 74, 226
asobi. See play
Austin Powers in Goldmember (film), 100
authenticity, 21, 64, 73, 93 94, 110
avant- garde, 168, 209, 230, 231, 244, 250
bad boys, 241 43, 254 57
Badtz- Maru, 108, 139, 141
Band X Japan, 267
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