INDEX
Page numbers in italics refer to illustrations; plate refers to the plate number in the color insert.
Adidas, 232
advertising, advertisements, 10, 11, 28, 240,
342, 349, 354, 357, 360n20; agencies for,
360n22; animation in, 346; audience for,
349, 353; celebrities in, 357; clothing and
logos as, 238; commercial, 341; as entertain-
ment, 338, 348, 357, 358; ethos of, 351; false,
223; global developments and, 358; hero-
ism in, 351, 352; humanism in, 344, 351–54,
358, 359; humor in, 343, 344, 346, 350, 351;
ideology and, 344, 345, 349, 358; interna-
tional agencies for, 357; jazz vs., 342; kitsch
and, 357; moral values in, 353, 354; music
videos in, 358; narratives in, 236, 237; North
Korean tourism photography and, 338;
nudes in, 354, 356; Olleh campaign, 346,
347, 348; Olympics in, 222, 223; politics
and, 343, 349; as popular culture, 341–45,
348, 354, 358, 359; in public life and culture,
338, 343, 360n14; sales and, 359; Se Ri Pak
in, 231, 237; sex- appeal in, 344, 346, 354–58;
slogans in, 341, 342; social issues in, 342;
as social phenomenon, 339, 352; as social
protest vehicle, 350, 359; state- sanctioned
art in, 338, 343; tv series and, 341. See also
names of individual companies
Advertising Museum, 342, 349, 354, 356
Aesop’s fables, 351
After School, “Bang!,” 325. See also Uee
alcoholic beverages, 215, 355; ads for, 355, 355,
373; wine, 183, 373–74. See also makgŏlli; soju
Al Jazeera network, 2, 12n3
Alperstein, Neil, 342
American Dream narrative, 229
American Forces Korea Network (afkn), 275,
278
Americanization: An Ch’ŏl- yŏng, 216; dis-
course of, 6, 105; cinema and, 99; Early
Summer, Midopa and, 103, 104; fashion in-
dustry and, 104, 111
An Chŏng- hwan, 200, 204
An Chong- wŏn, 216, 219
androcentrism, 204
anti- Communism, 7, 42, 43; Cold War, 389;
in films, 143
Antonioni, Michelangelo, 396
anxiety, 197; of class, 169; in The Great Am-
bition, 44, 47; in k-dramas, 82; over lesbi-
anism, 243; melodrama, 353; of 1950s, 107;
social, 132, 230
Apple, 2, 56
archery, 233, 246n13
arts: liberalization of, 354; literature and,
196, 351; propaganda and, 404n17; state-
sanctioned, 337, 338; in surveillance state,
105; transnational exchange of, 52
Asahi Beer, 198, 222
Asiana Airlines, 379
Asian financial crisis (1997), 73, 230, 307,
373; advertising and, 354, 357; domestic con-
sumption and, 367; imf and, 331; job losses
during, 57; pc bangs and, 72–73; Se Ri Pak
and, 230; South Korean it industry and, 56
assimilation, 82, 145, 197, 268
Augusta National Golf Club, 247n29
Australia, 234; lpga and, 237, 238; Waga-
mama in, 380
authorship: alternate forms of, 77; censor-
ship and, 390; declining meaning of, 16; of
photographs, 386, 390, 396
Autumn Moon Shades (Ch’uwŏlsaek; 1912),
25, 28
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