List of Illustrations
1. ‘‘Bluestocking’’ 15
2. ‘‘Longing to Be a New Woman’’ 18
3. Women’s higher-school students, early 1920s 26
4. Mitsukoshi Department Store in downtown Tokyo, early 1920s 29
5. Matsuya Department Store on the Ginza in Tokyo, early 1920s 29
6. The height of fashion for modern girls, circa 1925 47
7. Modern girls on the Ginza, circa 1928 47
8. Images of modern girls, circa 1928 50
9. A view of the Ginza in the 1920s 50
10. ‘‘A Modern Girl’s Belongings’’ 52
11. Dance-hall dancers waiting for customers, circa 1929 62
12. Sapporo beer hall on the Ginza, circa 1929 63
13. ‘‘Lovestruck Customer Drinks Too Much Coffee and Ogles the Café
Hostess’’ 64
14. Crowds in front of a popular Asakusa movie theater, circa 1927 67
15. Asakusa showgirls, circa 1929 68
16. Advertisement for eye drops, late 1920s 84
17. Advertisement for face cream, late 1920s 85
18. Advertisement for eye drops, mid-1920s 85
19. Advertisement for face powder and face cream: ‘‘If it comes from
Paris . . .’’ 88
20. Cover of Fujin sekai, September 1908 90
21. The magazine section of a bookstore features a wide selection,
circa 1927 95
22. Advertisement for a Western-style hairpiece for the modern woman,
in Fujokai, 1926 98
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