introduction: neoliberal citizenship: the
governmentality of rights and consumer culture
Cordula Tutt, ‘‘Can There Be a German Dream?’’ San Jose Mercury News, 20 Au-
gust 2001.
I use the terms ‘‘America’’ and ‘‘American’’ to refer to the U.S. nation and its
imagined community. I do realize that the term is problematic in relation to its
erasure of other countries of North America and the continent of South America,
but I use it as a term that best describes the kind of nationalism that I am
discussing. When I refer to the state, I use the term ‘‘United States.’’
The relation between technological prowess and masculinity in East Asia and
South Asia is important to examine—why, for instance, do most ‘‘tech workers’’
come from these countries? Just as the discourse of ‘‘Asian femininity’’ creates
the woman worker as the ideal submissive worker on the global assembly line,
this masculine formation has become similarly normalized. Though it is not the
main concern of this chapter, it is certainly something that bears greater study.
My thanks to Sukhminder Grewal for information about this term.
Bob Fernandez, ‘‘A Profitable Business: Tech-Worker Imports,’’ Philadelphia In-
quirer, 25 February 2001, 1.
Castells, The Rise of Network Society; Castells, The Power of Identity.
π Marchand, Advertising and the American Dream.
Halter, Shopping for Identity; Hennessy, Pleasure and Profit.
Kaplan and Pease, eds., Cultures of United States Imperialism; Berlant, The Queen
of America Goes to Washington City.
∞≠ Slater and Taylor, eds., The American Century.
∞∞ Lisa Lowe, Immigrant Acts.
∞≤ Marshall, ‘‘Citizenship and Social Class’’; Rawls, A Theory of Justice, 221.
∞≥ There is a vast literature on these topics for which I will only give some main
texts. For feminist debates within second-wave European and U.S. feminism, see
Carole Pateman, The Sexual Contract (Cambridge: Polity, 1988); Seyla Benhabib,
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