This book is not simply about socialist tele vision. It is, however, very
much about socialism and tele vision. Socialism does not only designate a
historical period here. It is also key to uncovering pieces of a globalized
tv history that complement and challenge mainstream Anglo- American tv
histories on the one hand and question some of our received wisdom about
the Cold War on the other. Throughout, the emphasis falls on how tele vi-
sion and socialism function as win dows into each other. What do we learn
about socialism when we examine it through the medium of tele vision?
And what do we learn about tele vision as a global medium when we take
into account its operation during almost four de cades of state socialism in
Eu rope? To answer these questions, I foreground the temporal continuity
between socialism and postsocialism, as well as their joint historical roots
in presocialist eras, and explore the geo graphical and cultural interconnec-
tions around tele vision within a Eu rope embedded in a globalized media
I see “socialist tele vision” as a necessary construction whose geo graph-
i cal bound aries stretch beyond the Soviet Empire and whose histories are
both anchored in presocialist cultures and continue into postsocialism,
never in isolation from the world of liberal capitalism even in the most
Why Do We Need to Talk
about Socialism and TV?
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