Illustrations
Figure 1. “You can take my word for it—this is REAL Coffee!”
Butter-Nut ad, 1922. Hills Bros. Collection, National Museum
of American History. Archives Center, Behring Center,
Smithsonian Institution.  14
Figure 2. “My reputation depends on COFFEE.” JC ad in series
“Coffee—the universal drink,” 1920. N. W. Ayer Advertising Agency
records, National Museum of American History. Archives Center,
Behring Center, Smithsonian Institution.  28
Figure 3. “Mrs. Thomas Was Housecleaning.” JC ad, 1923. N. W. Ayer
Advertising Agency records, National Museum of American
History. Archives Center, Behring Center, Smithsonian
Institution.  32
Figure 4. “Places to talk business.” Terry Gilkiron [?],“Kernel Koffee”
(cartoon). Hills Bros. Collection, National Museum of American
History. Archives Center, Behring Center, Smithsonian
Institution.  36
Figure 5. Carter, Macy advertisement, 1918. Science, Industry,
and Business Library, NYPL, Astor, Lenox and Tilden
Foundations.  38
Figure 6. All America Cables advertisement, 1921. Science, Industry,
and Business Library, NYPL, Astor, Lenox and Tilden
Foundations.  39
Figure 7. W. R. Grace advertisement, 1920. Science, Industry, and
Business Library, NYPL, Astor, Lenox and Tilden
Foundations.  40
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