index
291
Aa Ab Laut Chalein (fi lm), 50
Abhinavagupta, 117
Abu- Lughod, Lila, 13
accent neutralization, 217– 18
advertising, 120– 22, 140. See also com-
modities and commodity aff ect
aff ect: call centers and aff ective regimes,
201– 2; as capital, 44– 45; circulation of,
14– 16; conception of, 13– 19; fear and
hate after 9/11, 229– 30, 233– 37; Hindu-
tva aff ects, 153; iconicity and, 51; India
as archive of, 4, 7– 8, 18, 23, 32– 33, 41,
69, 105, 145, 183, 186, 226, 228; media-
tion and, 15, 45; private- public binaries
and, 105; temporality and, 16– 19, 184– 85;
Williams’s structure of feeling and,
12– 13, 248n19. See also commodities and
commodity aff ect; erotics and erotic af-
fect; nationalism and nationalist aff ect
aff ective economies, 19, 44– 45
aff ective intensity and ddlj, 43– 44
aff ective labor, 202– 4, 214, 261n8,
262nn11– 12
aff ective modulation in call centers, 203– 4
aff ective value. See value and aff ective
value
African Americans, 94– 96
Agamben, Giorgio, 72– 73
Ahmad, Muneer, 234– 35
Ahmed, Sara, 13– 16, 19, 44– 45, 73, 153,
218, 232– 35
All India Lovers Association, 158
Allison, Anne, 243n2
amruth manthan, 152
Anderson, Benedict, 14
Aneesh, A., 208– 9
Appadurai, Arjun, 78, 190, 218, 224,
226– 27, 264n34
archive, 32– 35
Aristotle, 73
Arondekar, Anjali, 33, 35, 116
Ashcroft, John, 233, 265n12
Asia and Asian culture construction and
racial unassimilability, 97
Asian America: Arab America and, 266n18;
transnationality and, 9, 238, 244n9
“Asian American” as term, 237– 38
Asian American movement, 264n28
Asian American perspectives: on model
minority myth, 176, 260n34; on racial
tensions between minority communi-
ties, 98
Asian Americans and alterity, 97, 237, 238
Asian American studies as conjectural and
epistemological formation, 237
aspiration: as aff ective- temporal forma-
tion, 190; Appadurai on, 190, 218, 224,
226– 27, 264n34; Aspirational India and
Other India, 222– 24; Bunty aur Babli
and, 191– 97, 208, 219– 20; call center
agents and, 206, 208– 11; generative
aspects of, 224– 25; mobility, virtual mi-
gration, and, 208– 9; neoliberalism and,
218– 22; precarity and, 200, 211, 261n2;
temporality of, 223– 27; to travel, 16
assimilationist discourses, 92– 94, 97
index
Note: page numbers followed by “n” indicate endnotes.
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