1 Baum describes the display in his 1900 guide to window decorating: ‘‘It occu-
pied but a small space in the center of the display, showing the bust and head
of a pretty young woman, supported on a thin pedestal with a large bowl top.
From the waist down the young woman was invisible, at the same time one
could see all around the pedestal, which produced a startling illusion. At short
intervals this young woman would disappear right into the pedestal (or so it
would seem), and presently would reappear with new hat, waist, gloves, etc.’’
(L. Frank Baum, The Art of Decorating Dry Goods Windows and Interiors: A Com-
plete Manual of Window Trimming [Chicago: Show Window Publishing Company,
1900], 83).
2 Ibid., 83–4. As Stuart Culver has noted, the show window represents the ‘‘erup-
tion of theater into the centers of commercial activity,’’ which Baum hoped
would transform the ‘‘passive throng’’ into ‘‘an audience of absorbed specta-
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