CONTENTS
Acknowledgments ix
introduction The Making of a Market 1
one The Business of Masturbation 15
two Out of the Therapist’s Office, into the Vibrator Shop 43
three Living the Mission 63
four Repackaging Sex 88
five The Politics of Products 113
six Sexperts and Sex Talk 136
seven Selling Identity 161
eight Profitability and Social Change 188
conclusion Grow or Die? 211
appendix Studying Sexual Culture and Commerce 229
Notes 235
Selected Bibliography 257
Index 267
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