Illustrations
1. Aerobics class in a Tokyo fitness club 10
2. Weight room in a suburban fitness club 11
3. Older club members stretch 15
4. Company apartment building 28
5. Postworkout massage 28
6. Fitness club boutique 47
7. Suzuki Japan Cup competition 58
8. Amateur aerobics competition 58
9. Fitness club advertising campaign 65
10. The staff room 71
11. Rolling pool mats 78
12. The idealized ‘‘look’’ of an aerobics instructor 96
13. Hip-hop aerobics 99
14. Car advertisement using youth as a marketing tool 152
15. Model with ‘‘cute’’ hair 154
16. Popular beauty supply store 159
17. Advertisement for home sauna 161
18. Advertisement for a leg-slimming product 161
19. Spiral tape 162
20. Pamphlet prescribing the ideal leg line 165
21. Fitness club advertising campaign 178
22. Advertisement for an aesthetic salon 185
23. Spinning-style aerobics 209
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